Over the last couple of years, we have been working on a Clean Ingredients Project—our commitment to ensuring our supplements meet the highest standards. We know how important it is for consumers to understand exactly what they are putting into their bodies, so we are dedicated to full transparency.
Wellness should be straightforward, honest, and accessible to everyone. At Clinicians, we provide high quality health products with the right active ingredients at the right levels - no window dressing.
Our science-led approach means every product is carefully formulated by experts and rigorously tested. We only add necessary fillers without any artificial colours, or preservatives, so you can trust that what is on the label is exactly what is in the product.
Why we are different
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At Clinicians, transparency, quality, and science-backed innovation are at the heart of everything we do. Our formulations are crafted with purposeful, evidence-based ingredients, and every product is rigorously tested to meet our high standards.
Unlike many brands, we disclose everything that goes into our products—right on the label. While this is not commonplace in the industry, we believe you deserve full transparency.
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We are a proudly New Zealand-owned, family business, based in Henderson, Auckland.
We own our manufacturing facility which allows us to maintain complete control over quality, ensuring that every supplement meets our high standards.
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What we are doing
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Bringing high-quality supplements to life involves a number of steps, many of which go beyond standard industry practices. We carefully select high quality, natural ingredients that do not contain unfamiliar artificial ingredients.
For example, instead of artificial dyes, our signature purple capsules are naturally coloured with purple carrots.
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All new ingredients are independently tested for safety, purity, and identity before they are used in our formulations. Every batch of raw materials undergoes strict quality control checks to ensure identity, purity, and potency.
Once a product is made, we test the finished supplement to confirm it contains the right ingredients at the correct levels while ensuring it is free from contaminants such as harmful microorganisms.
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Naturally coloured capsules
What we keep out
What you will see
In addition to active ingredients, our supplements contain excipients - these are essential components that help ensure the stability, effectiveness, and consistency of our products. Excipients play various roles, such as helping with absorption, protecting ingredients from breaking down over time, or ensuring the capsules and tablets hold their shape. We only use excipients when absolutely necessary and carefully select ones that align with our clean ingredient standards.
Preservatives are sometimes required to maintain the safety and longevity of a product, preventing the growth of harmful bacteria and ensuring effectiveness throughout its shelf life. When we do use preservatives, we choose options that are both effective and as gentle as possible.
The Clinicians Process
Research
Review clinical trials and traditional evidence to support ingredient benefits.
Sourcing
Select only the highest-quality ingredients.
Testing
Perform in-depth quality tests.
Development
Prototype and refine formulations.
Production
Manufacture the final product to our strict quality standards.
Transparency
Clearly label every ingredient for you.
